The first cigarette company to use physicians in their ads was American Tobacco, maker of Lucky Strikes. In , it published an ad claiming. This Luckies ad featuring a reassuringly jovial doctor was part of the brand's campaign suggesting that " physicians" had deemed Lucky Strike. In the s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand's cigarettes sales more than percent in the first.
Lucky strike cigarettes advertising - очень
British American Tobacco. See also Welch James T. One ad remarked that: "On Father's Day, Virginia Slims reminds you that founding fathers couldn't have been founding fathers without founding mothers. This compensation does not influence our school rankings, resource guides, or other information published on this site. Devised by Lasker's protege, Claude Hopkins, the campaign was based on Lasker's observation that Lucky Strike tobacco was heated to up to degrees during the manufacturing process. Nailey August 29, , Bates No.